Application Process
Our application process has been carefully designed to help us best assess if the 8-week program structure is right for your company now. The HER team utilizes a combined written application and in-person/video interview process to identify founders positioned to benefit from the program.
Applicant criteria includes:
Business idea which is scalable and suitable for Angel + VC investment
A growth mindset (i.e. openness to learn from mistakes and failures)
Commitment to doing the work and passionate about scaling their business
Membership in a group traditionally underrepresented in Institutional Funding (i.e. non-white, cisgender men)
Program Structure
Week 1
Pitch Deck Checklist & Funding Options
Week 2
Problem, Solution & Product-Market Fit
Week 3
Customer Acquisition Strategy & Growth
Week 4
Business Model / Unit Economics / Monthly Burn
Week 5
18-Month Roadmap
Week 6
The Valuation: Funding Needs / Ask
Week 7
Your Unique Value Proposition / Team
Week 8
Pitching to The Council!
There are four Incubator Cohorts per year and each Cohort is structured to be a total of eight weeks.
Of each eight week Cohort, there is one introduction week, seven weeks of curriculum and then concludes at Demo Day with The Council. Every curriculum week hosts an Investor Fireside Chat who is an expert of the weekly topic.
Collaboration Platform
During the program, Founder and Mentors will have access to our collaborative space in Basecamp. Combining everything we need in one place so we can work better, together.
Home Page
With Basecamp, we create Teams for our Founders, Mentors and Program Team and each Founder has a dedicated project team to interact with just their mentor and the program team.
Each Team and Project team contains everything related to the group at hand; all the people involved, every discussion, every document, file, task, important date, etc. Everything!
Weekly Readings
We house our weekly readings in Basecamp as well! It’s truly a one stop platform that elevates the experience.
To-Do Lists
Within Basecamp, we have weekly check lists for the Founders to know what’s coming up and to stay on track throughout the program.
Post-Incubator Support
Post Incubator, founders have access to quarterly one-on-one check-ins with HER Digital Incubator creator and Investor, Mollie Fehlig, to review investor feedback, as well as progress on fundraising and growth milestones.
In addition, Founders will have the opportunity to be included in HER’s monthly Investor Update Newsletter to our network of Investors to facilitate exposure, advice, access and mentorship. The HER team will continue to make Investor introductions as appropriate and available.
Founders also maintain ongoing relationships with individual council members and mentors.
Program Tuition
Our Incubator puts founders in the best possible position to begin their fundraising journey and gives them access to a network of leaders in the industry. We want our founders to see themselves as active players in the VC community. HER’s main goal is for founders to complete our program and walk away with a pitch that is ready to be heard and a business that is ready to be scaled.
If you’re interested in supporting a founder in HER Digital Incubator, please connect with our team at admin@herdigitalincubator.com
Pay In Full
Make one tuition payment
$3,000/one-time
*2,500 Early Bird
Payment Plan
Divide your tuition into 6 payments
$500/payment
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